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Bullseye Holiday Trading 2023

About Bullseye


As the world changes and evolves, so must the ways in which we package our food.

Since being established in 2009, Bullseye have grown into a market leader in sustainable packaging, working with food producers of all sizes, from small community meal providers to large industrial operations, all around the world.

We are committed to providing only environmentally-sound food packaging, with our paper-based meal packaging system offering not only strong environmental credentials, but a multitude of other benefits over the plastic or metal alternatives. When you see our system in action it becomes clear why so many meal producers have made the switch to paper.

Alongside our meal packaging system Bullseye are pleased to offer a wide range of eco-friendly catering consumables, suitable for all markets, from street food market stalls to large-scale caterers, who are looking to make the switch from plastic and demonstrate their ongoing commitment to protecting our environment.

Whilst our website offers an extensive overview of our products and services, we pride ourselves on working with our customers in partnership to resolve their packaging needs, even if those needs fall outside our usual scope, so please do not hesitate to contact us if what you are looking for is not here – we would be delighted to talk to you.

Meet the team

Peter Prior

General Manager

Hello, I’m Peter. I’m the General Manager of Bullseye. The title sounds rather grand, but it means I’m responsible for sales and implementation as well as overall profitability of the company. I’m actually an accountant by profession (although I don’t publicise that too often!), and I have run other companies before including my own marketing and events management businesses. Outside work I am an inveterate petrol head, so love anything to do with cars. Also, despite spending a large amount of my time travelling for Bullseye, I also love finding new places to visit for pleasure.

Alex Prior

Sales and Marketing Director

I started working on and off with my father, Peter, when he set the company up back in 2009, helping out at trade shows and occasional customer visits, but we finally took the plunge and I joined full time in September 2018, tasked with overseeing and growing our UK business (although my remit has since expanded to include some of our overseas customers). My background is in customer service, having previously worked in retail and hospitality, so you will always find me friendly and approachable. Outside of work you can usually find me on days out with my wife and daughter, although I do enjoy watching football with a pint in my hand if given half a chance!

David Steddy

Hi, I’m David. In a small business, job titles are not as important as a willingness to fill in where necessary, so I’m proud to simply be part of a great team. Peter and I have known each other for more than 45 years, and although our business careers took different paths our friendship has never wavered. After 35 years with the Ford Motor Company I retired in 2004 and joined peter in 2011 to help with a major overseas project. So, Product research, Project planning, Installation, and training, now supplement the Gardening, Tennis, Fell walking and Scuba diving.

Kate Jones

Hi, I’m Kate and I am the Operations Manager here at Bullseye. I joined the team in 2014 and I’m responsible for all new business development in the South of the UK as well as the general day to day office management. Prior to joining Bullseye, I worked in the Agricultural sector as a Business Development Manager, it was a bit of a difference going from the farming industry to food trays but hey, I am always up for a new challenge. Outside of work you will usually find me playing ‘Mum Taxi’ and entertaining my daughter Maisie.